What if tech became your greatest ally in building your dream lifestyle business?

The only tech you need is called a sales funnel

A sales funnel is the journey someone takes from discovering your product to becoming a customer. Here’s how it works:

  • Attract: People find you through content, ads, or word of mouth.
  • Capture: You offer something valuable (like a freebie) in exchange for their email.
  • Nurture: You build trust by sending helpful emails and showing how your product solves their problem.
  • Offer: You present your product with a clear, compelling reason to buy.
  • Sell: They make a purchase, and you deliver on your promise.

Once it's optimized, it works for you around the clock, bringing in sales while you sip a cocktail at the beach!


But you probably struggle with the tech...

These are the tech struggles I see in my clients every day, do you relate?

Help! I keep postponing setting up the tech...

Postponing often occurs because you either don’t enjoy it or don't know how todo it. Set a deadline, find an accountability system, and consider getting support.

I want my funnel to look professional, but I don’t want to spend months setting things up

Keep it minimal: a basic funnel template, a clear offer, and a simple way to get paid are enough to start. You can improve it later.

What if I choose the wrong platform?

The perfect platform does not exist! Each of them has pros and cons, but most can grow with your business. Even if they don’t at some point, you can always switch later on. Instead of worrying about perfection, choose a tool that fits your current needs and take action. You can always adjust later.

I hate dealing with tech. Can I avoid it completely?

You don’t have to love it, but avoiding it entirely holds your business back. With the right guidance, you can set things up quickly and move on to what you enjoy.

What is the first thing I should set up?

Start with a way to collect emails and a simple sales page. Everything else can come later.

These free resources eliminate your funnel problems

DIY or Delegate Quiz

Should you take the time to learn and build the tech yourself? Or should you delegate it? This quiz will help you find out

Funnel Tech Blueprint

You're done wasting your time trying to google how to build your funnel and getting more lost everytime.

Funnel Audit

You've got a funnel but it's not converting well. Let me find what can be improved technically.

Meet Your Funnel Expert

  • Work with Roxana Lafuente.
  • Senior Software Engineer with 8+ years of experience.
  • Systeme.io certified.
  • Influencer School by BossBabe certified.
  • Fun fact: You can find me on the Madden 17 credits.
An image of Roxana Lafuente in Colombia, traveling while her funnel was working for her on autopilot

This is what my managers at Booking.com said about working with me

An image of Roxana Lafuente, a software engineer and funnel builder

Would you like to work with me as well?

There are two ways we can work together:

Technology shouldn’t be a barrier—it should be a tool for growth and success. I’m here to help you leverage it to achieve your goals.

Looking forward to working with you!

Roxy's handwritten signature

QUESTION

What’s stopping you?

Staying stuck, overthinking, and watching others move forward is a choice.

Logo of Roxana Lafuente, software engineer and funnel builder

Funnel builder with more than 8 years of experience in big tech.

.

.

Created by Roxana Lafuente using systeme.io