I help solopreneurs start selling digital products—without the tech overwhelm!

Stop battling with tech. Let me transform it into your business’s greatest asset, so you can focus on business growth, reclaim your time, and build a life on your own terms.

Image of Roxana Lafuente, a professional software developer and funnel builder

Does this sound familiar?

“I’m nervous about choosing the wrong platform and wasting money I don’t have.”
“All the tech stuff feels overwhelming.”
“I’ve researched how to build my funnel, and now I’m even more lost.”
“I still don’t know which platform is the right one for me.”
“Setting up the tech takes a ton of time.”
“Kajabi is beyond my budget.”
“Tech challenges have been holding me back.”

If this sounds like you, keep reading...

An image of Roxana Lafuente on holidays while her funnels are getting and nurturing leads for her

Although you love being a business owner, every day feels like you're trying to juggle ten things at once.

You’re spending precious hours in your DMs manually chasing down leads—leaving you no time for what matters most: growing your business.

You’re watching others who have automated their businesses gain traction, while the tech is holding you back. Each tech task feels like a roadblock, and you’re stuck in a cycle of overwhelm and frustration.

Isn't it time to change that?

What if all the tech stuff could finally make sense?

Imagine having systems in place that work for you around the clock, effortlessly attracting and converting visitors into buyers—even while you sleep.


Your business could run on autopilot, giving you more freedom, more clients, and more time to focus on your big vision.

An image of Roxana Lafuente in Colombia while her funnel was getting her leads
An image of Roxana Lafuente in Macchu Picchu while her funnel was getting her leads
An image of Roxana Lafuente in the web summit, a conference for entrepreneurs

I know the struggle...

Many new solopreneurs face challenges with the tech aspects of their businesses.


But let me tell you a secret: even as an experienced software engineer with over 8 years of experience working for big companies like Booking.com and Yelp, I still find tech overwhelming at times 🤫


Though I’ve always been tech-savvy, I still remember struggling with the tech behind building my first funnel—unsure of which platforms to choose and worried about building on the wrong one.


I spent months diving deep into the tech behind sales funnels, obsessing over every detail. Now, with all that knowledge, I can help you get to the finish line faster and make the process a breeze. 🎉

How I Discovered My True Calling

After facing a career crisis and two burnouts in under four years as a software engineer, I took a sabbatical to prioritize my health and realign my career goals.😵

I traveled the world while experimenting with a few business ventures that ultimately didn’t take off.🌍

By the end of my sabbatical, I decided to pursue freelancing, focusing on automating processes for small business owners. I quickly discovered how much I enjoy the creative and problem-solving aspects of this niche!🧩

That’s what led me to rediscover my lost love for technology by combining it with my passion for entrepreneurship.❤️

I specialized in building tech funnels and automating business processes. Waking up to leads that came in while I slept was such a thrill. I knew I had to share what I’d learned! 🤖

That’s how I found my niche. Now I help solopreneurs just like you to create systems that drive leads and sales seamlessly while they sleep.🚀

The tech that will get you customers while you sleep is called... A SALES FUNNEL

My goal is to help you feel in control of the tech side of your business, without needing to be a tech expert.


When I build your funnel, I'll also teach you how to do small tweaks and measure its impact so that you’re in control of every bit of your company.

The Vision

This isn’t just about setting up a funnel—it’s about freeing you from tech overwhelm and transforming your business into a well-oiled machine that works for you.


You’ll finally be able to step back, let your business operate independently, and enjoy financial stability and the freedom to decide how to live life on your own terms.

Your entire funnel Done For You

  • I will take away the pain of learning the tech to build your own funnel from scratch.
  • I will teach you how to do small modifications to your funnel so that you are in control of your business: even the technical side of it!
  • You don’t have to waste your time learning every bit of the tech, just the essentials to optimize your business.

These Companies Trusted My Skills as a Software Engineer

An image of Booking.com, a company for which she worked for as a software developer
An image of Yelp, a company for which she worked for as a software developer
An image of Electronic Arts, a company for which she worked for as a software developer
An image of Intel, a company for which she worked for as a software developer

Meet Your Funnel Builder

  • Work with Roxana Lafuente.
  • Senior Software Engineer with 8+ years of experience.
  • Systeme.io certified.
  • Influencer School by BossBabe certified.
  • Fun fact: You can find me on the Madden 17 credits.
An image of Roxana Lafuente in Colombia, traveling while her funnel was working for her on autopilot

Here’s what happens next after you hire me

  • Step 1: Complete the Onboarding Form
    The goal is for me to understand your goals and your business so I can serve you best.
  • Step 2: 1-Hour Strategy Video Call
    We’ll design the perfect sales funnel tailored to attract your ideal customers.
  • Step 3: Funnel proposal
    Before I begin coding, I'll present to you a design and content proposal. If needed, we can meet again to tweak it until you love it.
  • Step 4: Funnel Creation in Systeme.io
    I’ll build your sales funnel using Systeme.io, a powerful all-in-one marketing tool that simplifies the tech and keeps everything in one place.
  • Step 4: Final Revision
    Once the funnel is ready, you’ll have the opportunity to review it and request any minor adjustments to ensure it’s exactly what you need.
  • Step 5: Going Live
    At this point you'll be able to bring traffic to your funnel and start getting leads.
An image of Roxana Lafuente, a software engineer and funnel builder

Amazing Bonuses

BONUS 1

Market Research Guide

I’ll guide you through market research techniques so you can confidently complete it before filling out your onboarding form.

BONUS 2

Funnel Usage Overview

I'll walk you through how your funnel works and show you how to use it effectively to attract leads.

BONUS 3

Tutorial to Make Small Changes

I’ll teach you how to make minor updates to your funnel, so you won’t need to rely on a developer for small adjustments.

BONUS 4

Troubleshooting Guide

I’ll show you what to watch out for when modifying your funnel to avoid common issues.

BONUS 5

Experimentation Guide

The best funnels aren’t built overnight. You launch, learn, tweak, improve, and repeat. I’ll teach you how to do this!

BONUS 6

Branding Kit

You’ll receive a branding kit with all the colors and fonts you need, so you can make consistent changes to your funnel with ease.

INTRODUCING...

Done For You Sales Funnel Package

You’ll be working with me, Roxana Lafuente—a Software Engineer with 8 years of experience who has worked for industry leaders such as Booking.com and Yelp.

Done For You Sales Funnel made in Systeme.io

I’ll build your complete sales funnel in Systeme.io, fully customized to attract and nurture your ideal clients.

4997 USD

Value

Market Research Guide

Simplify your market research process with a step-by-step guide to make identifying your comptetitors and audience pain points easier.

297 USD

Value

Funnel Usage Overview

I’ll walk you through how your funnel works and show you how to use it effectively to drive traffic and generate leads.

97 USD

Value

Tutorial to Make Small Changes to your Funnel

I'll teach you how to make minor updates to your funnel so you don’t have to rely on a developer.

1597 USD

Value

Troubleshooting Guide

Understand what might go wrong with your funnel and learn how to quickly resolve the most common issues.

199 USD

Value

Experimentation Guide

Discover how to analyze and optimize your funnel for better conversions with this easy-to-follow guide.

99 USD

Value

Branding Kit

Get a comprehensive branding kit that keeps all your brand elements in one place for consistent updates to your funnel.

97 USD

Value

TOTAL VALUE: 7383 USD

REGULAR PRICE: 2997 USD

EXCLUSIVE LAUNCH PRICE: 1497 USD

50% OFF FOR LIMITED TIME

What Other Entrepreneurs Have Said About Working With Me

Here’s what my Upwork clients have said about me. Feel free to check out more reviews on my profile.

Quotation mark

Excellent experience working with her. She not only resolved everything I needed to finalize my online course website and set up social media posts, but she also offered valuable advice on other questions I had related to the project. Her knowledge and willingness to help exceeded my expectations. Highly recommended!

Upwork Client

Systeme.io expert for video editing course

Quotation mark

Roxana did my job very quickly! It was done as required, and she was also very kind. She offered to work with me to solve the problem or to take care of it herself, whichever I preferred. When she was done, she let me know what I had missed so I could do it myself next time if I chose. I don't hope to have more tech issues, but if I do, I'll be happy to work with Roxana again!

Upwork Client

Zapier/Systeme.io Connection

Quotation mark

I had the pleasure of working with Roxana on a project that required updates to our frontend code using React. She quickly understood the requirements and delivered clean, efficient code. Her communication was excellent throughout the process, and she was always open to feedback and willing to make adjustments as needed. I highly recommend Roxana for any frontend development work!

Upwork Client

Updates in React web application

START NOW

How Much Longer Will You Keep Procrastinating on Building Your Dream Business?

Logo of Roxana Lafuente, software engineer and funnel builder

Freelance Software Engineer with more than 8 years of experience.

Useful Tech Links

Created by Roxana Lafuente using systeme.io